THE CHALLENGE
Targeted notifications for group class participation: the everyday problem
A group class can have available places even when members who would be interested have not booked. Sending the same message to the entire membership makes the invitation less relevant to many recipients. Staff also need to consider whether a class still has space before promoting it. The opportunity is to bring available classes to the attention of members who are more likely to participate.
HOW FITWAY HELPS
A connected workflow, step by step.
- 01
Check class availability at the scheduled windows
The workflow operates at 24 hours, 8 hours, and 4 hours before a group class. A class that is already fully booked does not need a capacity-filling notification at that point.
- 02
Select individuals most likely to attend
FitWay’s algorithm identifies individuals most likely to come to the class. This targets the invitation instead of sending it to every member. The exact selection inputs and delivery channel should be demonstrated for the gym’s setup.
- 03
Notify while places remain
Notifications bring the available class to selected members’ attention. Each scheduled window is conditional on the class not already being fully booked, so the workflow is connected to availability rather than an unconditional three-message broadcast.
THE OPERATIONAL BENEFIT
More relevant class invitations and stronger member participation
Coreo reports that these targeted notifications have helped increase member participation in group classes. The workflow gives selected members a timely reason to consider a class while space is still available, instead of relying on a blanket message to the whole membership. It also makes the availability check part of the notification schedule. Coreo’s experience is described qualitatively; the amount of improvement at another facility will depend on its members, class offering, capacity, and wider member experience.
HOW TO MEASURE IMPACT
What your gym can track.
Use the following measures to evaluate this workflow in your gym. They are measurement suggestions, not reported customer results.
Bookings after each notification window
For classes with available places, review bookings after the 24-hour, 8-hour, and 4-hour windows using the records available for your setup. Keep a defined observation window and account for bookings that would have happened without a notification.
Attendance and class participation
Compare actual attendance as well as bookings across similar classes, times, instructors, and periods. Keep attendance distinct from a reservation and document any changes to the timetable or membership base.
Audience size and member response
Where delivery and response records are available, review how many members were contacted and how they responded. Track relevant feedback and preferences alongside participation rather than treating message volume as success.
QUESTIONS, ANSWERED
More about targeted notifications for group class participation
When does FitWay send these group class notifications?
FitWay sends notifications at 24 hours, 8 hours, and 4 hours before group classes when the classes are not already fully booked. Availability is part of the workflow at each window.
Does FitWay notify every member about an unfilled class?
No. The algorithm selects individuals who are most likely to attend instead of sending the notification to the entire membership.
Does every selected member receive all three notifications?
The schedule has three notification windows, each conditional on the class still having space. Ask FitWay to demonstrate how recipient selection and repeat notifications work in your setup.
What result has Coreo seen?
Coreo reports increased member participation in group classes from this workflow. The account is qualitative; use your own booking and attendance records to assess the impact at your facility.
Is this the same as a reminder for someone already booked?
This workflow helps promote classes with available capacity to selected likely attendees. It serves a different purpose from a routine reminder about an existing booking. Ask FitWay to demonstrate how notifications, booking status, and member preferences interact in your setup.
Explore the connected FitWay tools.
Explore FitWay’s connected scheduling and coaching tools. Ask the team to demonstrate the class-availability checks, targeted audience selection, notification windows, and member experience.